Q Questions for Answers 1. In general—not just for the movie industry—when would you most likely advocate using a jury of executive opinion or Delphi technique over the other subjective methods of user expectations and sales force composite? Alternatively, when do you think it would be more advantageous to rely on the user expectation and sales force composite methods? Be specific with your discussion. 2. Suppose you are assigned the task of developing the ticket sales forecast for the next Hunger Games movie. What methods of forecasting will you use and how will you justify that choice to studio executives? 3. Many studio executives believe producing a movie that builds on a franchise that has already been established in a different medium, such as comic books and Iron Man or toys and Transformers, reduces the risk of a blockbuster flop. How do you think a character in a popular comic book series or a popular line of toys may influence a ticket sales fore- cast for a movie based on the character or toy? That is, how would you suggest incorporating that aspect into developing a forecast for the film?